Forced Innovation and Creativity

An article by David Brooks on October 2, 2007

 

I got to thinking about the subject of innovation today and I couldn’t shake this one thought process. Sometimes we force ourselves to be innovative and sometimes we just are, while other times, others force us to be. “What do you mean I can’t use a list for the navigation on this website?!”

I really like being innovative, at least when I think I’m being innovative. It seems to me that when I feel like I’m really solving a problem in a unique way that things like design and creativity come together easier.

I had a project awhile back that was really different, it was something that just wouldn’t be suited to the standard way of doing things around here. So I started working and as more things like it started to show up on the net I started to lose the momentum because, you know, it was going to be just like everything else out there.

When I look at it from here, it wasn’t. It is a similar idea but not in the creative design of it. It was my own work that just fit into a certain grouping of similar objects. And there’s nothing wrong with that as long as its my own work and it doesn’t infringe on the work of others.

So, this morning I got to thinking about innovation and creativity and I remembered something that I read in an interview with BT. He was talking about how people are always asking him to talk about his tricks and whatnot and that he usually tells people how to do things down to a revealing level. Basically, with what BT tells you about his process, tricks, etc. you can just go and do the same things yourself. According to him, telling people about his work forces him to be more creative and innovative in order to stay ahead of the group.

He then went on to say that if he couldn’t walk into a studio and take two blocks of wood and make something that was uniquely him, then he should be in a different profession.

That’s a big concept to swallow, but one that I applaud.

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About David Brooks

David Brooks is the owner of the small creative studio, Northward Compass, based out of Orlando, Florida. He writes electronic and ambient music as Light The Deep, and fantasy stories about a place called Elerien.

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