Viewzi and Change

An article by David Brooks on September 26, 2008


“Necessity is the mother of invention” – Plato

I think I’m actually going to subtly disagree with Plato, for once. Of course I do so meekly because it’s most likely an omen that I’ve already been challenged once on my stance… and I’m only on the first paragraph of the article.

I don’t think that there always is a reason to invent, sometimes it just happens. Some of my best ideas came to me not when I was trying to solve a problem but rather when I wasn’t. But enough about me, this article is a review…

Mostly I disagree with the way we usually deliver the Plato quote, not necessarily with the sentiment in which he wrote it. The case that I bring forward is this: (if I dare write this next piece incorporating the original beloved quote.)

“Necessity is the mother of invention, but sometimes invention doesn’t need a mother.”

In the first stages of the internet we needed a way to look things up. After awhile we invented search engines, proving Plato’s point to be true. Eventually those search engines evolved into Google, which I think is without question the go-to search engine on the web at the moment. If we had stopped there it would be the quote embodied, but we didn’t stop there.

That’s when Viewzi recently came along and challenged our way of looking at the way we search. We’re used to receiving everything in a list with a short summary of the content, but sometimes that’s not the most desirable end result. Viewzi is different, instead of plain white pages with long lists of content you get to choose the way your content is delivered, and it’s usually more fun.

That’s especially useful when you search for videos or imagery on the web. Viewzi changes things up, it makes searching interesting again. Personally, I find it a more attractive way to handle visual media. It’s not that Google or Yahoo weren’t doing their jobs, because clearly they were… Viewzi just came along and made the same content come alive in ways that the standard search mechanism could never imagine.

One of the things that makes this so revolutionary for me is that the concept of searching is so ingrained in our way of using the web. Take the most visual websites out there, the ones that deliver the most visual content, and try to preform a search on that site. Chances are it returns a list, sometimes even without an image of what the media is. It’s funny if you think about it, a visual site returning visual media in a flattened list… We should have thought about this long ago, but that’s what I’m getting at. It takes real vision to reconsider and challenge something that we do so often.

In fact, I would venture to say that the big hurdle that Viewzi will have to overcome is change itself. It’s not that Viewzi has any apparent hang-ups, it doesn’t really lack features for what the product is, and it’s not that there are performance issues. I think the issue will be that people have their way of doing things, and sometimes challenging that is the most difficult hurdle.

As far as I’m concerned, if anyone is really pushing the envelope, really trying to break the cycle of normality it’s Viewzi. As I have stated many times before I’m a really big fan of thinking outside the box, and I’m pretty sure that many others out there will agree that Viewzi really brings something different to the web.

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About David Brooks

David Brooks is the owner of the small creative studio, Northward Compass, based out of Orlando, Florida. He writes electronic and ambient music as Light The Deep, and fantasy stories about a place called Elerien.

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